Ecommerce SEO training

Learn how to get your products among the top shopping search results

More and more people choose to shop online for their desired goods. It’s convenient, fast, and from the comfort of your own home. Visitors can read reviews, look at multiple product images and even videos, compare prices and then decide what and where to buy. As an owner of an online store, you want to do everything you can to let your potential customers find your products. Do you think you can improve your online store’s presence to attract more visitors to your product pages?

In this online training course, we teach you how to set up a top-notch ecommerce SEO strategy. Learn how to make your online store visible in the shopping results of search engines.

In this course, we teach you how to set up a winning ecommerce SEO strategy and get your business among the top shopping search results. In nine modules, we pack all the knowledge you need to get started (or improve) your ecommerce SEO. The engaging videos, plentiful examples, and challenging quizzes will surely inspire you to turn your online store into a star performer.

After this training, you will know…

• what ecommerce SEO entails and why you need it to rank better in search results;
• how to make a mission statement, decide on your niche, and keyword research;
• how to deal with technical SEO, such as structured data and site speed;
• how to structure your site, like having a good shop menu and adding categories and filters;
• how to create product pages that are appealing to your visitors;
• how to optimize your site for mobile;
• how to use marketing for your online store, such as social media, email marketing, blocking, link building… nothing will be left untouched!

All in all, this course will present you with a lot of tools to attract more people to your online store!

What topics are covered in this Ecommerce course?

The Ecommerce SEO training course consists of eight mandatory and one optional module.

1. To get you warmed up, we cover the basics of holistic SEO and ecommerce SEO in the first module.
2. In the second module, we start with the basics of your online store: writing your mission statement, discovering your niche, and spending time on keyword research. Which people will use which keywords to find your online store?
3. In the third module, we explain what structured data and rich results entail, describe why it’s important to add structured data to your ecommerce site, and understand how Yoast SEO helps you implement structured data.
4. Module four is all about optimizing your site speed; the importance and how to test this. And for WordPress and Shopify users: be able to improve your site speed with the most important plugins and apps.
5. In the fifth module, we go over your site structure. What does a good menu look like, what filters to use and how to deal with duplicate content? Having a clear site structure will help you rank higher in the search results!
6. Your product pages are the pages where people will actually start buying your product! That’s why we will explain everything about optimizing the product pages in module six.
7. Module 7 will make your site ready for mobile use.
8. In module 8, we’ll talk about marketing your online store because SEO is important, but there are more ways to get people to buy (more of) your products!
9. Lastly, in the optional module, we show you how, by using the Yoast WooCommerce SEO plugin, you can strengthen your ecommerce SEO presence, and create pages that rank and get attention.

What’s included in this Ecommerce training?

You get access to all of the course content, consisting of:

• over 2 hours of instructional videos, tailored to capture your attention and introduce you to ecommerce SEO; 
• PDF files brimming with examples that can inspire you, and tips that can get you started on your ecommerce SEO journey; 
• quizzes that challenge you to think about ecommerce SEO, and help you come up with ways to apply the strategies to your situation; 
• a cheat sheet with the vocabulary used throughout the course;
• a convenient ecommerce SEO checklist at the end of the course.

Show off your Ecommerce SEO skills

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.