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Should Digital Marketers be lean? Or agile?
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
Marketing Automation: the essentials
With the huge choice of media that B2B marketers have available today, the ability to use the right media, at the right time, to contact the right...
The 4 essential elements of true customer insight
"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...
Knowledge and Network: Winning with Creative Data: The Economist: Mark Cripps
Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...
Knowledge & Network: digital trends to watch in 2014
The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...
Knowledge & Network: digital trends to watch in 2014 - Zoe Sands
Zoe Sands, Head of Digital EMEA, Juniper Networks discusses digital trends to watch in 2014. Presented by
Why do Companies Need a Strategic Approach to Content?
The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...
Top 10: Presentation Tips
So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...
How has Creative Data helped its Graduates?
Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...
Are you giving enough attention through every stage of customer acquisition?
Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...