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CEO, Department of Change
Are your customers getting the email experience they want?
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
What's up next when it comes to lead nurturing in 2017
It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...
Robert Thurner F IDM
Burn The Sky - F IDM
Knowledge and Network: Top Digital Marketing and Technology Predictions for 2015
What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...
Knowledge and Network: Data Stories from the Industry's Leaders: Laura Scarlett
Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett
Last Things First: Do I Need Consent, Or Can I Use Legitimate Interest?
You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...
AI; It is big, it is clever and it is already affecting your job
It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
If time is your enemy when writing copy - make it your friend!
The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...
It's only ROI, but I like it: 3 ways to increase ROI from social media
The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...