Social Media: Strategy | Training Course | IDM
  • You will learn to
  • Details
  • Course availability

You will learn to:

  • Understand your social media landscape
  • Build a long and short term social media plan that aligns to business objectives
  • Understand the importance of social listening, influencers and communities
  • Understand social media metrics and build your social media KPIs

This course also constitutes Day 1 of our 2-day Social Media course; Social Media Marketing: Strategy, Tools and Tactics which includes how to build a social media strategy, social listening and social media personas, and the importance of influencers and communities.

Course Categories: Digital Marketing, Planning & Strategy, Social Media

See below for further course details and full programme information.

Ready to upskill your team with the IDM? Explore our Corporate Training option, here


1 day (7 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:


Course availability

Start Location Member Non-Member Places Left  
25/10/23 Virtual classroom £400.00 £450.00 6 More info
Book Until
24 Oct 23
20/03/24 Virtual classroom £400.00 £450.00 6 More info
Book Until
19 Mar 24
22/05/24 Virtual classroom £400.00 £450.00 6 More info
Book Until
21 May 24

NB: Prices above subject to VAT

Course Information

An introduction to social media and engagement

  • Understand social media marketing
  • Understand the impact of current social media trends
  • Learn the importance of integrated planning

Developing a social media strategy

  • Understand the elements of a social media strategy
  • Learn how to plan for different types of social media campaigns

Setting objectives and KPIs

  • Learn how to set SMART objectives for social media
  • Understand the different types of KPIs and how to use them for budgeting and measurement

Social listening and monitoring

  • Learn about social listening and why it is useful
  • Understand how to use the listening framework
  • Learn how to build a social media persona

Identifying influencers

  • An introduction to social media influencer marketing
  • Learn how to select influencers
  • Learn how to work with influencers

This course is designed for marketers with responsibility for digital strategy, who want to harness the power of social media.

Previous delegates include:

  • Dealer Marketing Manager (Suzuki GB Plc)
  • Communications Manager (Anglia Ruskin University)
  • PR and Communications Manager (Fentons Solicitors LLP)
  • Account Manager (Coast Digital)

Julie Atherton F IDM, Managing Director, Small Wonder

Founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, author, consultant, and strategist, Julie specialises in advising and training organisations (B2B, B2C, and 3rd sector) on embedding social media and influencer marketing in their strategic development and growth.

Her social media strategy books are built on 30 years' experience gained working with global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, St John Ambulance, Parcelforce Worldwide, University of Bath, Arnolfini, SmartViz, and Send Me A Sample.

London (W1W 8SS)

Great course - I came away with a list of practical things I can implement back in the office.

Fiona Auty
Head of Communications, National Physical Laboratory

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.

Katherine Fleet

Really good use of case studies to bring theory & practice together

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