International SEO training

  • Do your potential customers speak different languages? Up your SEO game to reach all of them
  • Get the insights our SEO experts learned from optimizing the websites of international companies such as Disney and Facebook
  • 2-day online training with 12 hours of quizzes and videos

Yoast SEO Premium + Academy

$99 / year
  • Unlock access to all Yoast SEO academy courses
  • Also includes the Yoast SEO Premium plugin
  • Be first to get new features & tools, before everyone else
  • Learn to do SEO yourself
  • Improve your rankings right away
Get Yoast SEO Premium Only $99 / year (ex VAT)

Start a free sample lesson!

Free
  • Try the International SEO training out for free!
  • Get a taste of what this course is like with a sample lesson
  • Easy access through MyYoast and Yoast SEO academy

Learn about international SEO

Do your potential customers speak different languages? Are you selling in countries all over the world? Or are you thinking of expanding your customer base? Then you’ll need to understand how international SEO works, and we’ve created this training course to help you!

After this online course, you will be able to:

  • Pick the right keywords in different languages so your potential customers can find you
  • Translate SEO copy so that you don’t sabotage your own rankings
  • Pick the right domain structure for your international or multilingual site
  • Make sure Google indexes the correct page for the correct user  by implementing hreflang correctly

What topics are covered in this International SEO course?

The International SEO training consists of four modules: an introduction, keywords and content, domain structure, and the hreflang standard. Each of these modules consists of several videos in which Yoast SEO experts explain the topics in easy to understand language. After reading the supporting articles, you can do a quiz to test your knowledge. When you’re done and pass the quizzes, you get an International SEO certificate showing that you’ve mastered this exciting international SEO strategy.

1. Introduction to International SEO

In the introduction, we’ll take you behind the scenes of Google’s search engines to you show how it works. This is essential knowledge that’ll help you make the most of your SEO work. After this, we’ll talk briefly about the way we practice SEO: holistic SEO.

2. Keywords and content in International SEO

The second part of the course is all about content for your international site. How do you do international keyword research for SEO? And how do you create and maintain an international keyword research sheet? We’ll take you by the hand and show you how to write copy for multiple regions and how to transcreate international content. This way, you’ll learn how to create content that’s easy to understand for a native speaker.

3. Domain structure in international SEO

Part three of the International SEO training sets out to answer one important question: Which URL structure gets the best result in a specific situation? You’ll learn all about top-level domains (TLDs), the use of subdirectories and subdomains, and how to target multiple languages within a country.

4. hreflang: the most important tool for international SEO

When doing international SEO, hreflang is your best friend. You should learn this inside out. But, as we’ve said earlier, hreflang isn’t easy to understand, let alone implement correctly. That’s what we set out to solve in this International SEO course. We’re taking your from the very basics, all the way to different implementation choices and an evaluation of the risks of hreflang. The end result? You’ll be able to implement hreflang without breaking a sweat!


What’s included in this International SEO training?

  • 2 hours of instructional videos, sliced into bite-sized clips
  • Suggested readings so you can expand and deepen your knowledge
  • Quizzes to train what you’ve learned

Show off your International SEO skills

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve. 

 

This International SEO training is for you if…

  • you want to learn about international SEO but don’t know where to start;
  • you want to optimize your keyword research and copywriting for international markets;
  • you want to target multiple or multilingual countries
  • you want to learn about TLDs, subdirectories and subdomains
  • you want to learn about hreflang

Not sure yet? Start your free sample lesson!

You can take a sneak peek at all of our courses. Take one actual course lesson to see whether the training is for you, no strings attached!

How much time do I need for this International SEO training?

Want to refresh your knowledge? You can watch all videos in under 2 hours

Are you new to International SEO and willing to dig in deep? If you watch all videos, read all reading materials and ace all quizzes, you’ll be an expert in 4 to 6 hours. 

Worried about taking too long? No problem: you set your own pace and you have access to the course with a paid subscription to any Yoast SEO product. Take your time!