Keyword research training

Learn about keyword research

Want to reach your readers and customers? Tired of writing content that doesn’t rank in search engines? It’s time that you start

After this training…

• You’ll have a complete keyword list, ready to go!
• You’ll know what keywords your audience uses to find you
• You’ll optimize for the keywords you have the best chances of ranking top 3 with
• You’ll be able to analyze keyword data and fine-tune your strategy

And you’ll be able to reap the rewards, by…

• Improving traffic, sales and user satisfaction
• Using keywords that are most likely to drive sales or newsletter signups
• Identifying golden opportunities your competition hasn’t thought of yet
• Finding a niche within your market and stand out from your competition
• Working towards ranking for the top keywords in your market and taking traffic away from your competition

What topics are covered in this Keyword research training?

1. Get to know your business

Your mission statement and USPs: the first step to keyword research is getting a clear view of your business or website. Find out how to stand out from your competition with a clear mission and USPs. You won’t rank if you have nothing interesting to offer. Includes your personal keyword list step 1: website profile.

2. Getting to know your audience

Taking the perspective of the searcher: focusing too much on your own vocabulary is a very common mistake in keyword research. We provide you with a big bag of tools you can use to find out what keywords your audience actually uses.

Finding long-tail keywords: your most important keywords are often the most competitive. You should come up with longer key phrases which you can rank for more easily. We tell you how. Includes your personal keyword list step 2: drafting your keyword list.

3. Determining traffic potential and conversion

Find out which of your keywords have the most potential traffic.

Discover how many people actually search for your keywords.

Find out how to decide which pages are most likely to lead to sales or newsletter signups. Includes your personal keyword list step 3: scoring traffic potential and conversion.

4. Determining your ranking potential

Learn how to decide which keywords you have the best chance of ranking for.

Learn how to research your competition. Includes your personal keyword list step 4: scoring your competition and revising your keyword list.

5. Rolling out your keyword strategy

Understand why it’s no use ranking for a keyword, if the searcher’s intent doesn’t match the content of the page – and how to make sure it does.

Learn how to create great landing pages which satisfy your visitors’ needs.

Analyze your website’s data to monitor your keyword SEO.

What is included in this Keyword research training?

• 2.5 hours of instructional videos on keyword research
• Including 5 screencasts which show you exactly what to do
• Quizzes to train what you’ve learned
• Build your own keyword list in four simple steps!
• PDF files so you can easily check the tips again while working on your website

Show off your Keyword research skills

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.