Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog posts on Google’s algorithm.


Beginners level

What does Google do? »

How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

Expert level

A brief history of Google's algorithm updates »

Google's algorithm updates: a lot has changed over the years. Let's take a trip down memory lane and see how each update affected the SERPs!


Must read articles about Google algorithm


Recent Google algorithm articles

Google ruled a monopoly, impacting SEO and digital marketing. Decision may reshape SEO strategies, lower ad costs, and increase transparency.

Gain a competitive edge in SEO by understanding the significance of author and publisher entities. Read more about it here!

The recent Google leak does not change the Yoast SEO core philosophy; rather, it reinforces our commitment to adhering to SEO best practices.

Browse through our Google algorithm content posts. »