Yoasie was asked:
How to choose the right “cornerstone content”
Dear Yoasie, I’m struggling to figure out which web pages should be my cornerstone content. How do I choose which ones to prioritize?
Dear Sue,
Hoo-hoo! That’s a fantastic question, and I’m here to help you perch on the right branches for your cornerstone content.
Cornerstone content is the heart of your website—it’s the most important, comprehensive, and high-quality content that you want to rank highly in search engines. Here are some wise tips to help you choose which web pages should be your cornerstone content:
1. Relevance and Importance:
Select pages that are crucial to your website’s goals and that provide the most valuable information to your visitors. These should cover the main topics you want your site to be known for. Think of them as the sturdy trunk of your content tree.
2. Comprehensive Coverage:
Cornerstone content should be detailed and cover the topic extensively. These pages should answer all the essential questions and provide in-depth insights. They’re the big branches that support all the other leaves (your more specific articles).
3. Quality and Engagement:
Your cornerstone pages should be top-notch in terms of quality, with well-researched content, engaging writing, and thorough editing. These are the pages you’ll want to show off to the world!
4. Interlinking:
Choose pages that can naturally link to many other pieces of content on your site. Internal linking helps search engines understand the importance of these pages and improves the overall SEO of your site.
5. Evergreen Content:
Pick content that stays relevant over time. While timely articles are important, your cornerstone content should have a long shelf life and provide ongoing value.
Example Topics for Cornerstone Content:
- For a fitness website: “The Ultimate Guide to Starting a Workout Routine”
- For a travel blog: “Top Destinations to Visit in Europe”
- For an SEO blog: “Comprehensive SEO Strategies for 2024”
By focusing on these criteria, you’ll be able to identify and nurture your cornerstone content, helping it to shine brightly in the search results.
Happy hooting and good luck with your content!
Best,
Yoasie 🦉
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