AI and SEO archives

Recent AI and SEO articles

New feature: Introducing Yoast AI Optimize

6 August 2024 Beth Parker

Today we’re welcoming Yoast AI Optimize to our family of AI features. The AI features are designed to make SEO tasks easier than ever by harnessing the power of AI. The tool is perfect for marketing professionals, freelance writers, and content strategists. This brand new feature ensures your carefully-crafted content is search engine friendly. What …

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New feature: Introducing Yoast AI Optimize

Curbing AI creativity: How to provide effective guardrails

AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How can we harness their potential while maintaining control? In this article, we’ll show you what you can do to provide guardrails for your AI chatbot. Thanks to these techniques, you can ensure its creative outputs …

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Curbing AI creativity: How to provide effective guardrails

AI Overviews by Google and how Yoast SEO helps you prepare

As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain and improve their search rankings. Google’s AI Overview, powered by the advanced Gemini model, integrates generative AI into the SERP. It provides users with summarized answers to complex queries at the top — well above …

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AI Overviews by Google and how Yoast SEO helps you prepare

Are Google’s new AI Overviews the future of search?

15 May 2024 Edwin Toonen

Artificial intelligence (AI) continues to reshape how we interact with information. Google introduced AI Overviews in its search engine yesterday, marking a new milestone. These new features promise to enhance user experience by providing quick, comprehensive answers to complex queries. However, they also raise important questions about the future of content creation, monetization, and information …

Read: "Are Google’s new AI Overviews the future of search?"
Are Google’s new AI Overviews the future of search?


Perfect prompts: 10 tips for AI-driven SEO content creation

28 February 2024 | 3 Comments Edwin Toonen

The art of content creation has become increasingly sophisticated. The key to standing out is to produce high-quality content. You should craft it precisely, making it both engaging for readers and friendly to search engines. This is where AI-powered content generation tools like ChatGPT, Bing CoPilot and Google Gemini come in, offering efficiency and creativity. …

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Perfect prompts: 10 tips for AI-driven SEO content creation

Use AI to drive foot traffic to your local business

24 January 2024 | 2 Comments Edwin Toonen

Local businesses thrive on foot traffic. As consumers turn to their devices first, having a solid online presence is paramount. Generative AI is a helpful tool for finding innovative ways to boost local SEO and captivate potential customers. This article will explore how using this AI technology can transform your local business presence. AI content …

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Use AI to drive foot traffic to your local business

SEO in 2024: Four insights from Yoast SEO experts

21 December 2023 | 4 Comments Edwin Toonen

Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement, …

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SEO in 2024: Four insights from Yoast SEO experts


Use generative AI to make products stand out in search

30 November 2023 | 1 Comment Edwin Toonen

Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products stand out on search engine results pages. Generative AI: A business’s secret weapon Picture yourself …

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Use generative AI to make products stand out in search