Keyword research archives

Recent Keyword research articles

Keyword research for your Shopify or WooCommerce store

9 March 2022 Edwin Toonen

When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases, you need to focus on the keywords that describe the problem you or your products …

Read: "Keyword research for your Shopify or WooCommerce store"
Keyword research for your Shopify or WooCommerce store

Why focus on long-tail keywords?

22 September 2021 | 4 Comments Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Read: "Why focus on long-tail keywords?"
Why focus on long-tail keywords?


What is a keyword?

15 September 2021 Willemien Hallebeek

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. I’ll also share …

Read: "What is a keyword?"
What is a keyword?

10 reasons your page won’t rank – even though it’s optimized

3 June 2021 Marieke van de Rakt

If your perfectly optimized post isn’t ranking, what could be the matter? Is the problem that your site is not on Google at all, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss ten possible reasons why your page is not ranking, …

Read: "10 reasons your page won’t rank – even though it’s optimized"
10 reasons your page won’t rank – even though it’s optimized

Keyword mistakes: 8 pitfalls you can easily avoid

2 June 2021 | 17 Comments Marieke van de Rakt

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people …

Read: "Keyword mistakes: 8 pitfalls you can easily avoid"
Keyword mistakes: 8 pitfalls you can easily avoid


SEO tutorial for beginners: How to start with SEO?

14 April 2021 | 17 Comments Marieke van de Rakt

If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this …

Read: "SEO tutorial for beginners: How to start with SEO?"
SEO tutorial for beginners: How to start with SEO?

How to plan an SEO campaign for higher rankings

25 January 2021 | 27 Comments Marieke van de Rakt

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your …

Read: "How to plan an SEO campaign for higher rankings"
How to plan an SEO campaign for higher rankings

The Yoast and Elementor partnership: building easy and SEO-friendly websites together

2 December 2020 | 26 Comments Marieke van de Rakt

Today, we’re launching the result of a great collaboration: the Yoast SEO plugin now seamlessly integrates with the Elementor page builder! We’re really excited about this integration. It means that millions of WordPress users can now easily build a page with Elementor and optimize its content with Yoast SEO. To make this happen, we’ve partnered …

Read: "The Yoast and Elementor partnership: building easy and SEO-friendly websites together"
The Yoast and Elementor partnership: building easy and SEO-friendly websites together