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The ultimate guide to content SEO

26 April 2023 | 2 Comments Marieke van de Rakt

Content SEO is a key part of any SEO strategy. Without content, your site can’t rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. What is content …

Read: "The ultimate guide to content SEO"
The ultimate guide to content SEO

What is search intent and why is it important for SEO?

23 February 2023 Marieke van de Rakt

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing …

Read: "What is search intent and why is it important for SEO?"
What is search intent and why is it important for SEO?

How to write naturally beyond exact keyword matching

23 November 2022 Marieke van de Rakt

Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally …

Read: "How to write naturally beyond exact keyword matching"
How to write naturally beyond exact keyword matching

How to use the search appearance preview in Yoast SEO

27 July 2022 Edwin Toonen

You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good in the search results is to use Yoast SEO’s search appearance preview. It simulates what a search result for your page would look like and allows you to edit the title, slug, and description! Here, we explain …

Read: "How to use the search appearance preview in Yoast SEO"
How to use the search appearance preview in Yoast SEO

Why you should use synonyms and related keywords

6 July 2022 | 2 Comments Marieke van de Rakt

Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding the perfect keyword, why shouldn’t you use it over …

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Why you should use synonyms and related keywords

How to adapt your content SEO strategy

8 June 2022 | 11 Comments Marieke van de Rakt

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

Read: "How to adapt your content SEO strategy"
How to adapt your content SEO strategy