How to get great looking Google results

Ratings in search results are always based on real ratings or reviews, which have to be tied to a “thing” Google understands. There are several types of results that have ratings on them, most importantly products. We have a full article on how to get those ratings and reviews showing for your site.

Videos show up in search results in several different ways these days. Your videos can show up in the regular search results, the video results or the images results. In addition, Google also has various rich results with video like the one for home activities. If you describe your videos with Schema using the VideoObject, you can get Google to understand important facts about the video which helps them show it properly. If video plays an important role on your site, our Video SEO plugin can help get all the information ready for Google.

These are the result of using FAQ Schema, for which you can use the free FAQ content block in Yoast SEO. Simply add the block, fill in the questions and corresponding answers. Make sure they are relevant and valuable for the user.

There are loads of highlighted events in Google. Also, there are several different rich results appointed to them. There’s a panel on the right-hand side of the screen that’s hard to miss. In addition, you can get your event on Google Maps for additional exposure and an even more interactive experience for your users. All this uses the Events Schema. You can even manage how your event appears and handle things like cancellations or date changes.

Google Jobs has been around for a while and recently even launched in the country where Yoast HQ is located: The Netherlands. We’ve made sure that our job postings follow Googles guidelines for adding structured data to jobs. Using JobPosting Schema helps Google make sense of the job offers and that makes it possible for them to show the result like the one you see below. Google has more information on how to add this for your jobs.

Those words above a post title form a breadcrumb path. This gives you an idea how the post your looking at fits into the site structure. Users love these, as well as search engines! To get these, simply activate them in Yoast SEO and add the necessary code to your theme — if your theme doesn’t have breadcrumb support as a default. You can find more information on breadcrumbs in our Help documentation.

One of the things we ask you to set in Yoast SEO is your (business) name and your logo or photo. Google can use this information to feed the knowledge graph panel you see on the right-hand side of your screen. You can find these settings by going to our plugin in the backend and clicking on Search Appearance > Knowledge Graph & Schema.

This is called a sitelinks search box and you’ll see them pop up for huge sites. You simply need to have a search engine running on your site and add valid WebSite structured data. The code to get these is already found in Yoast SEO, but your site must be very authoritative will these appear in Google.

The recipe space is a battleground. While in theory, you might be able to get by without recipe structured data, in practice, you won’t stand a chance. Without Recipe structured data, Google will have a much harder time reading your pages to figure out what it needs to do with that. There are several WordPress plugins that can do this for you, and we’re working on our own implementation for Yoast SEO. For now, check out our article about Schema for recipes and the documentation on Google Developer.

The Top Stories carousel is designated for news articles of news outlets that have been approved for the Google News program. You can participate in this if you have a news site. After that, you need something like our News SEO plugin to get your content ready for the Top Stories carousel, among other things.

Those panels are pretty great, right? Everything you need to know about a book in one place, including links to buy it. You need to jump through a few more hoops to get your book listed in there, but, like everything else mentioned here, it is powered by Schema. See Googles documentation for more information on how to get activate it.

You are right, for some how-to articles Google shows a list of steps on mobile. Often, these have images visualizing the steps as well. These are called how-to rich results and you can get these by building your how-to content in the free Yoast SEO How-to content block. It’s easy and fast!

Google recently launched a new badge visible in Google Images. This badge indicates that a particular image is licensable — this might be an open source license or a commercial license. In any case, you can add the necessary license structured data, including a link to your license page, to get this to show up in Google.

These panels play a big rol in your local SEO work. What’s in them, comes from all over. There’s input from your site, from Google My Business, Google Maps, third party sites and more. For one, you need localBusiness Schema on your site to help Google validate your listings. Our Local SEO plugin can help you get your data right for your site. Read about local business Schema and check the documentation on Google.

Of course, this is one of the big money-making markets for Google. You can see it in the number of rich results, there are a ton of them. The product-related rich results range from relatively simple highlighted search results with star ratings and prices, to big knowledge panels and the like. In addition, you’ll find products in Images and Google Shopping — not to mention all the ads. Where Google gets its data depends on the type of listing, but you can bet on it that most of it depends on Product Schema. If your online store runs on WooCommerce, our WooCommerce SEO plugin automatically improves the code outputted by your site. We also have a post on products Schema, plus you can find more information in Googles documentation on Products.