Content SEO archives

Recent Content SEO articles


How’s your English?

6 November 2017 | 8 Comments Marieke van de Rakt

Writing English can be hard, especially if it’s not your first language. But how important is it to use correct English? Does it even matter? In this post, I’ll explain why it’s so important to use correct language in your posts and articles. So: How’s your English? On a personal note Most of the writers here at …

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How’s your English?

Create a website with SEO in mind: Content optimization

20 October 2017 Michiel Heijmans

If you make a website from scratch, you need to consider a few SEO-related things. Doing this right from the start is incredibly important, as that will prevent many future headaches. Speed optimization and the right use of heading tags help improve your website for both your visitors and Google. I am sure you have …

Read: "Create a website with SEO in mind: Content optimization"
Create a website with SEO in mind: Content optimization

What are headlines and taglines, and how do you optimize them?

20 September 2017 | 1 Comment Michiel Heijmans

At Yoast, we see a lot of websites on a daily basis. One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. A great and fast way to convey your goal is by using headlines and taglines. Here, we’ll show you how to use headlines and …

Read: "What are headlines and taglines, and how do you optimize them?"
What are headlines and taglines, and how do you optimize them?



What are ranking signals?

4 September 2017 | 5 Comments Marieke van de Rakt

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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What are ranking signals?


Case study: SEO for a quality brand

11 August 2017 | 39 Comments Meike Hendriks

With our Ask Yoast case studies we helped clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. …

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Case study: SEO for a quality brand

Case study: SEO for architect websites

13 July 2017 | 11 Comments Meike Hendriks

In this Ask Yoast case study: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as well? We’ll dive into this architectural website to see what improvements can be made …

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Case study: SEO for architect websites