Site structure archives

Recent Site structure articles

Parent and child pages: Linking hierarchical post types for SEO

8 July 2020 | 6 Comments Willemien Hallebeek

When we talk about site structure on WordPress we often focus on blogs post: “Use taxonomies and link to related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical post type is the Page post type; a page can have parent, child, and sibling pages. Inherently, these …

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Parent and child pages: Linking hierarchical post types for SEO

5 SEO quick wins to implement right now

18 May 2020 | 20 Comments Thijs de Valk

We all want to increase our sales, lift engagement, and get the best possible result out of our website. Wouldn’t it be great to have a quick and easy list of things you can do right now to improve your SEO? This five-step rocket of SEO quick wins will help you kick-start your website! Here …

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5 SEO quick wins to implement right now

Yoast SEO: don’t just set it and forget it!

13 September 2019 | 10 Comments Marieke van de Rakt

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

Read: "Yoast SEO: don’t just set it and forget it!"
Yoast SEO: don’t just set it and forget it!


Cornerstone analysis to help you create your best articles

5 April 2019 | 8 Comments Marieke van de Rakt

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis. Why do you need a separate analysis? …

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Cornerstone analysis to help you create your best articles


What type of content should a cornerstone article be?

31 January 2019 | 6 Comments Marieke van de Rakt

Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which …

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What type of content should a cornerstone article be?

Crawl efficiency: making Google’s crawl easier

16 October 2018 | 6 Comments Joost de Valk

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend on …

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Crawl efficiency: making Google’s crawl easier

The context of internal links

15 June 2018 | 14 Comments Marieke van de Rakt

Internal linking should be one of the key focus points in your SEO strategy. It’s my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. So let me explain the importance of a great internal linking structure. Learn how …

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The context of internal links

What is the difference between tags and categories?

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …

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What is the difference between tags and categories?