Technical SEO archives

Google has announced a couple of updates to its Schema structured data support. These enhancements will improve discussion forums, profile pages, and organizations’ appearance in search engine results pages. Let’s review these changes. So you’ll see how the Yoast SEO Schema framework can help you leverage them to their fullest potential. About the discussion and …

Finding specific data on Google can be akin to searching for a needle in a haystack. Thankfully, Google’s search operators are here to transform your quests for knowledge into efficient and targeted searches. When used skillfully, these specialized commands can drastically reduce time spent sifting through irrelevant results. It can also help in your SEO …

If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, powered by the Knowledge Graph. If you …

Have you ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then, it might be wise to do a quick competitive analysis. Because in most cases, it’s not necessarily your site performing worse; it’s other sites doing better. Luckily, if …

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page — a much better approach than serving them annoying, user-experience-breaking 404 messages. Redirects play a …

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious …

If you use Yoast SEO on your site, you’re probably familiar with features like the SEO analysis or the snippet preview. You might also know our inclusive language analysis, and how easily you can link to related posts or create redirects in the premium version of the plugin. But there’s (much) more! For instance, the …

Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this mean for website owners? …

The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!