Schema.org archives

Recent Schema.org articles


Google’s Sitelinks Searchbox, with or without Yoast SEO

26 February 2020 | 20 Comments Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented …

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Google’s Sitelinks Searchbox, with or without Yoast SEO

What’s powering conversational search? Featured snippets, structured data and actions

11 December 2019 | 8 Comments Edwin Toonen

Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches come from a mix of actions, knowledge graph data, …

Read: "What’s powering conversational search? Featured snippets, structured data and actions"
What’s powering conversational search? Featured snippets, structured data and actions

Search Console showing errors in your product structured data?

21 November 2019 | 14 Comments Edwin Toonen

Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: …

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Search Console showing errors in your product structured data?

Get Google’s new video reporting with the Yoast Video SEO plugin

8 October 2019 | 1 Comment Edwin Toonen

Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your …

Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"
Get Google’s new video reporting with the Yoast Video SEO plugin


How to optimize your restaurant website

4 April 2019 | 9 Comments Michiel Heijmans

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …

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How to optimize your restaurant website

Structured data for recipes: getting content read out loud

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …

Read: "Structured data for recipes: getting content read out loud"
Structured data for recipes: getting content read out loud

Google Tag Manager: an introduction

14 June 2017 | 9 Comments Annelieke van den Berg

Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to …

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Google Tag Manager: an introduction

Use JSON-LD to add schema.org data to your website

2 November 2016 Edwin Toonen

There are many ways to let Google and other search engines know what your page is about. In addition to writing awesome content, which should always be your starting point, we have previously written about structured data with Schema.org. JSON-LD is a way to present Schema.org data about your content to search engines. It has …

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Use JSON-LD to add schema.org data to your website