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Yoast Summer School 2021: A recap of the best bits

19 August 2021 Amy Lees

This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and answering your questions on those topics too. It’s been fantastic seeing over 6,500 of you …

Read: "Yoast Summer School 2021: A recap of the best bits"
Yoast Summer School 2021: A recap of the best bits

SEO for sports, fitness and gyms: 5 tips to get you ranking

29 July 2021 | 8 Comments Amy Lees

Sports and fitness SEO is a really tough game. You’ll need to work hard to get those pages ranking (and keep them there). Plus, you probably need to think about how to turn those online users into customers. Luckily, you don’t need to be a tech expert to reach your sports and fitness SEO goals. …

Read: "SEO for sports, fitness and gyms: 5 tips to get you ranking"
SEO for sports, fitness and gyms: 5 tips to get you ranking

Did Google Search Console send an email with an error message?

We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages …

Read: "Did Google Search Console send an email with an error message?"
Did Google Search Console send an email with an error message?

How to check the performance of rich results in Google Search Console

Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve added it, you can monitor the performance of your rich results in Google Search Console. This tool gives you everything you need to get the …

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How to check the performance of rich results in Google Search Console

SEO news in May 2021: Google introduces a new language model

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our …

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SEO news in May 2021: Google introduces a new language model

Rich results are rocking the SERPs

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

Read: "Rich results are rocking the SERPs"
Rich results are rocking the SERPs

SEO news in March 2021: A rise in Google’s zero-click searches

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had …

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SEO news in March 2021: A rise in Google’s zero-click searches

Google’s algorithm is smart and dumb at the same time

30 March 2021 | 8 Comments Marieke van de Rakt

Google is smart, amazingly smart. The algorithm is very close to reading texts like human beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is, what …

Read: "Google’s algorithm is smart and dumb at the same time"
Google’s algorithm is smart and dumb at the same time

Rich results for products with Schema.org structured data

29 March 2021 | 4 Comments Edwin Toonen

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …

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Rich results for products with Schema.org structured data

Google’s knowledge panel: What is it and how to get one?

18 March 2021 | 2 Comments Marieke van de Rakt

Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds online. If you have a …

Read: "Google’s knowledge panel: What is it and how to get one?"
Google’s knowledge panel: What is it and how to get one?